You have probably heard that a blog is an important part of your website and when you remember, you add a post.
But why is having a blog an important part of promoting your business?
There are five main reasons;
- It helps position you and your business as the expert – the go to person who knows everything that is needed to know
- It builds a relationship with your customers and potential customers
- It helps to build your brand awareness
- It helps with your search engine rankings as you will have fresh and engaging content being added to your site
- It increases the traffic to your site
Just having a blog as part of your site is not suddenly going to do all of the above. You will need to work on your blog and write engaging useful and unique content. Try and post a blog post at least once a week and share it on social media and in your newsletter.
Not convinced you need a blog?
Here are some stats for you;
- Small businesses with blogs generate 126% more leads
- Interesting content is one of the top three reasons why people follow brands on social media
- Websites with blogs have 434% more indexed pages – which means more ways potential customers can find you
Source: Social Media Today
What Do You Write About On Your Business Blog?
Write blog posts about what your customers are looking for;
- Think about the questions that you often get asked by your customers and answer them on your blog by making them into an interesting article with images and extra info.
- What is the latest news in your industry? Can you write a blog post that is a bit controversial as this has a bigger chance of being picked up by social media.
- Look at your keyword research and see what your potential customers are searching for online.
- Your posts can include video clips as well, this would be a great way to show what your products or services are really like.
- You can also introduce your team on your blog – a day in the life or who answers your calls and why you are all the best at what you do.
Researching, writing and keeping your blog up to date will take time but it is worth it.
If you find that you are a bit short on time but want all the benefits of having a blog we can help by writing posts when you need them and we can also manage your blog for you.
Please get in touch.
Really pleased to start working with our new client LumiPotti to help grow their online business.
LumiPotti is the only complete toilet training potty from Small Ideas. LumiPotti was launched this year and they have already won a number of awards.
- Gold in the Loved By Parents Award as the Best Toilet Training Product
- Highly commended in the BANTA awards 2014
- Winner of Right Start Best Baby Essentials 2014
- Shortlisted at the Mumii Awards 2014
- Shortlisted in the Nectar Small Business Awards 2014
Small Ideas is definitely one to watch, excited to be part of the journey.
Being social online can really help a small business find new customers, chat to old ones and get the word out about what they do and what they are about.
Being social is about being human, if you think of the web as one big party then you want to be there chatting, helping and quite often having a laugh with potential customers. You really don’t want to be the one that turns up late to the wrong party and then bores everyone telling them stories and tales all about you.
First Find The Right Party
Where are your ideal customers hanging out? Are they on Linked In, Reddit, facebook, pinterest, youtube, twitter, or instagram?
If they are on all of them it would be a good idea to choose a couple of places to start with and party well, rather than spreading yourself too thin.
If you don’t know where they are, have a look at where your competitors are hanging out and see how well they are doing.
Also, use the search facilities on these platforms to see how many people are chatting about what you do or the products you sell.
In the real world if you turned up at the right party you wouldn’t stand in the middle of the room and start shouting who you are and what you do. And it should be the same in your online social world too.
- Start following people that talk about things that would interest your potential customers and share their content. Be generous and do this without expecting any return.
- Reply with relevant comments and new useful information to their posts.
- Have a laugh and join in the fun, be yourself. It will all help make your small business more social.
- If you get it wrong, apologise.
- And share items, about your business that show the human side. It could be a photo of you all packing up orders, drowning in a sea of boxes, you and your stand at a local fair or sharing you using your products.
How To Use Social Media Automation
When you run your own business it is hard trying to do it all and managing your social media accounts is quite often low down on the list of priorities. There are a number of tools that you can use for free that will help you monitor and evaluate social accounts.
Currently I use hootsuite but I have also used sproutsocial and tweetdeck.
You connect all your social media accounts and can then monitor what everyone is saying about you. Plus you can follow those in your industry and monitor keywords that could be relevant to you and your business.
It cuts down the time you need to keep up to date, you can also schedule posts which is very useful for when you know you are going to be busy or when you are on holiday.
However don’t go mad on using automation as it is obviously not very human. It would be like you sending a recording of yourself to the party to be played every hour – most people are going to turn you off and they are very unlikely to stand there and tell the recording that they would love to do business with you.
Use automation wisely to get an important message across but don’t just use it.
There is a lot to be said about standing next to the most popular person at the party, sharing a joke, maybe even a glass of wine and having a laugh.
I had a funny twitter conversation last week that has been bugging me. It all started when someone asked what were the best traffic sources to attract more traffic to wedding sites and since I look after one particular wedding site, Cheap Wedding Solutions, I felt I was in a good place to share my experience.
So I shared the usual; search engines, facebook, twitter and pinterest and left it at that. However, quite a few people couldn’t believe that pinterest was that useful,
they couldn’t see the point
I know, shocking! Well probably only shocking if you have started using pinterest.
For those of you that don’t know, pinterest is a social site where you share your favorite images and you pin the images to boards that you create.
For pinterest to help drive traffic to your site you need to have a lot of images. It works really well for gift sites, weddings, interior design, gardening, cooking, babies, fashion, hair and beauty, sport, books – life basically. If your site is about life then it is a good idea to have a pinterest account.
Pinterest also works really well for coaching, marketing and business advice – just think of all those inspirational quotes on fab images and infographics. Most things can bee made into an image.
How To Set Up Your Own Pinterest Account
- Go to pinterest and register with either your facebook account or with an email.
- Set up your account as a business account as you will then be able to use the analytics to see which of your pins are the most popular.
- You will then be asked what you are interested in which will personalize your experience and show you images within those sectors.
- Next, go to your profile and add new boards themed to your important keywords.
How To Attract New Followers & Traffic
If you are using pinterest to gain new followers, fans and ultimately more traffic and customers to your website you will want to pin images that you know they will love.
Here are my top tips to get lots of new followers
- Add the pin it button next to all your images on your site, so visitors can share them for you.
- Pin great looking images from your site on to themed boards
- Pin other peoples images to your boards
- Like other peoples images and leave comments for them
- Follow people that are pinning similar images to you.
- And then repeat!
As you use pinterest more, you will start to be invited to pin to other people’s boards, definitely accept the invites as you will then be able to share your images with their fans. But just like all social media, keep it real and pin other people’s images too.
If you need help setting up your pinterest account and boards, or you would like someone to help you build your followers as you don’t have time, please get in touch.